It's also a slow season as it is, even in light of just how bad it is, with an uptick usually coming during RR season, so they can further stroke the McEgo's when that happens.

Without a direct competitor kicking their asses week after week, they'll never make significant creative changes, because that means admitting that their creative is a longstanding dumpster fire.

They also likely have enough brainless, easily pleased sycophants that they can point to in order to justify the putrid septic tank tha that is the current product.