Smackdown is not immune to this, but the problem is more glaring on Raw: not many wrestlers have a goal and the main title being around would clear that up a lot. Even when the wrestlers in question don't get to that goal right away or are thwarted later it's still SOMETHING to shoot for.

Which scenario is more interesting?

A) Champ goes out there and starts talking some shit. Wrestler A comes out saying he's after the title. Wrestler B comes out saying HE'S the next champ. Then Wrestlers A and B fight over it.

B) Wrestler A talks to Kurt Angle. Wrestler B interrupts. Then Angle puts them in a match.

Sure scenario A gets stale sometimes but there are different versions of it you can run with and scenario B is BEYOND stale.