which is annoying and makes it tough to get to him, but he only started no-selling Roman when he got to the part-timer stuff so I think Reigns was on the right path. The "You don't matter as much as you think you do" stuff was good even if it's only partially true. I think acting above it all may work because people are gonna boo Reigns regardless and that will feed the fire without changing the character too much. I'm all for guys who are normally faces working heelish against Cena. He's a boy scout, so it works. Reigns can also point out that people were bored with the company because of Cena and he and the Shield had to rescue the company. "Wrestling was cool again once we showed up." Again, only partially true, but who cares?