Whether or not people say the word "booking", that's what's being discussed.

Austin/Hart?

People talk about Steve passing out with that bloody face and not giving up. That was a fantastic booking decision that understood the things that made the character work. When we talk about how someone connects with the crowd, it's booking.

When we talk about how great that early NWO angle was, it was because it was booked so well with a slow, patient burn.

The pro wrestling media built that business on discussion heavily centered around booking.

Punk/Cena? Booking was front and center. Everyone was surprised at the booking decision to let Punk go off with his pipe bomb... And people wondered if they would actually let him go over on Cena, especially with his contract expiring, and particularly in light of Vince's penchant toward jobbing people in their hometown. Then when Punk left for the next month people spoke about the choice to have him running around with the strap off screen and when he returned we discussed the choice to put him with triple h.

A booking.

The booking of Daniel Bryan was a very hot topic throughout that run.

Pro wrestling discussion is, nearly by definition, booking discussion, with or without the buzz word itself.