I was doing napkin math yesterday, and they don't have to do crazy numbers to make real revenue. I have no idea what kind of margins they're looking at.

There are still a bunch of potential landmines to navigate
-supply issues?
-do they have shipping and distribution on lock?
-what if they shoe doesn't get released on time?
-what if people get it and the quality is ass?
-what if Lonzo is like an 8th man at best?

Those are more challenges for any start up, though, and not specific to the Ball family. Those are all things that could fuck this up, but so far, to date if they sold 4K in 3 hours, that's a win for 3B.

I still don't know who the fuck is buying, but if there are people copping, then it doesn't really matter that i don't know who they are. 3B still wack to me, but I stil think UA is wack and they're worth a kajillion dollars.