that, to me at least, seems irrefutable

if not for this hypothetical matchup of Conor vs Floyd, no one is talking about Floyd right now. I do agree with Dana White in seeing that he left an awful taste in people's mouths after that Pac fight. Floyd knows what he's doing, fanning the flames to keep his own brand poppin. But the truth is the Conor McGregor brand in 2017 is far more vibrant than Floyd's. Floyd would be hard pressed to crack a million buys against any old boxer right today.