The cool thing about Ambrose is that he's one of those rare guys on the roster where face/heel turns don't really apply. He's always had that "I-don't-give-a-s##t' attitude and people can cheer it or boo it. I thought this was the height of his popularity but as interesting as the responses to their face-to-face exchange were, the boos he got when he dropped Cena at the end were really interesting too. It was definitely perceived as the a##hole move but, against Cena, people still normally cheer it. They didn't this time though.