We've seen it now where four (!!!) recent champs have had to relinquish belts because of injury: Daniel Bryan, Seth Rollins, Finn Balor and Sasha Banks. Forcing overworked champs to appear on both shows while juggling the creative teams just doesn't make sense... then why have a brand split at all?

It's a lot of belts all at once so it's a bit jarring, but ultimately this is what we wanted, right? Raise the ceiling so we can develop a ton of talented people all at once (and not be stuck with the depleted roster where Cena and Orton rotated the main event for months on end).

With the brand split (and appropriate titles for each) we get "competing" promotions that will hopefully raise each other's game. This also brings added value to the Network by introducing brand-specific PPV's. Shit-ton of programming aside, it's a pretty solid value for the cost and definitely a pioneer in this era of a la carte entertainment.