I don't think they care about complaints after a thing happens (and they're really flippant about it), but paying attention to what the internet says is an obsession for them. Usually that's only to have Steph shit on the smark opinion on Mondays, but floating ideas for feuds is a relatively harmless way of both working people (so they don't expect the actual feud) and gauging interest in something they think is out of left field. More often than not it gets a "wtf?" reaction and they don't go with it.

Cageside runs the numbers on their own rumors btw and after 6 months approximately half come true. It's my go-to site since it's well-organized and they don't publish every garbage rumor that comes across their desk, but I still take it all with a grain of salt.