1. The other singles titles almost assuredly won't change hands.

2. They're really keen on Balor and I don't think they want the Demon K̶a̶n̶e̶ King losing in his debut.

3. Rollins can take the loss and look fine.


Still though, Rollins is their stalwart. You can have any face chasing him and it'll be fun. Balor could also have an even bigger moment if he wins it later, so they may want to delay his push just a little bit. I just think the Demon character and Finn himself need a lot more fleshing out on the big stage, but I don't think they see it that way. Plus if I'm starting a title lineage I want to go with a guy who is already on track to be an all-time great.