They've been building him up away from the ring and the payoff has to be big. That and his popularity is SOARING in both the states and Mexico. Seems like the right time to pull the trigger.

Cage showed his ass in this match though. I forget whether it was on this board or another, but someone said he is what WWE was hoping RyBack would be and that's perfect. A lot of people are turning on Matanza after seeing how outsized/outclassed he was in this and the Muertes matches. I'm not quite there, but I hope his reign better ends at UL.