Lovable underdog who always just misses out on his big moment, usually by being too big of a face and not going for the kill.

It was his entire build in NXT until he FINALLY won the title, and then that night ended with him powerbombed on the ring apron and him losing his first defense.

Zayn will get his wins, but they have the biggest impact after he takes a whole lot of losses.

That's not AJ or Dolph's gimmick, they just lose to everyone