>But it's pretty easy to kill a guy's heat and make him a
>jobber very quickly and build him back up whenenver you see
>fit (see Cesaro).

but on a long enough timeline the cream usually rises. I have as many problems with Creative as anyone but you can't say they're the sole deciders of who gets over. Some wrestlers just don't work out. People were never really that interested in Ryback and he also wasn't ever that good.