>They don't need a title to keep elevating each other higher
>and higher through a nonstop feud.

They are going to keep Mario Karting each other. And it will be grand. Sami is such a wrestling dork and KO is trope troll #1. Their time on the indies is translating so amazingly. KO can talk to the crowd like there's 100 people there. Sami can basically make anyone who even kinda sorta likes actual in-ring wrestling get behind him and want him to win even if he's lost 10 big matches in a row. His whole career is a festival of near-falls, near-wins, and just anticipation of the day where he gets the big win. And when he does, it feels 'earned' and not 'decided' or 'booked'. AKA he can be marked out to easily.