What you're saying is true, but it requires spending 11 months - or at least half a year- building to it.

What happens is they get caught up in the week to week ratings and say, well The Rock will draw bigger if we get him to appear on Raw than an Owens vs Ziggler match will so we'll just give the time to the Rock.

Then mania time comes along and the only way to sell tickets to casual fans and get the press to talk about it is to involve The Rock and Hogan and all the old guys again. They can't just decide in January that Mania should be about giving the spot to their young guys who may run with it and surprise people. They need to commit to that by Summerslam and then start the build and long term planning and commitment has never been their strength.