NXT's popularity proves that people like wrestling matches, women can be a much bigger draw than WWE ever gave credit for, and that fans are excited for new talent.

When Hunter actively prepares one show (NXT) that highlights these points and then another show (RAW) that contradicts them all, his confusion and uncertainty don't really make sense.

I appreciate there's a lot of flaws in the above logic in that there are way more millions of people watching RAW than NXT so it shouldn't specifically be their blueprint.

WWE were such huge proponents for social media - they saw it as a hugely valuable tool to get their message out but wanted to use it as a megaphone instead of a 2-way line. They never saw the value in listening to what people actually thought.