He was already the guy who was great but couldn't be taken too seriously in NXT, so his exit was basically him jobbing to the bigger names for a while. It's not a huge surprise that it isn't working, but there's a lot of simple things they fucked up. They shouldn't have saddled him with Summer Rae and if they allowed him more freedom on the mic (I know, we say this for half the roster) then his character would get over way better. When it's too scripted he just comes across as Fandango mixed with Ziggler.