Kinda like Once In A Lifetime, only it doesn't end with the league folding a few years later. I'm always interested in hearing how something as big and hard to predict as a pro sports league gets off the ground. There are so many things to consider and so many moving parts to manage, it's a wonder they don't all blow up.

And looking back, of course they let the apparel manufacturers name the teams. It's the only way we could have got Dallas Burn and Kansas City Wiz (how many local sportscasters in those cities had to resist STD jokes whenever Dallas beat KC?)