re-reading the replies in here, all references to the fight are in regards to his image, not actual thuggishness.

Even though Iverson was innocent in the brawl and was granted clemency, his image was tainted by it, as referenced by Bomb talking about the convict chants in his first college game(s).

It's difficult to reconcile the statement that his thuggish image was manufactured by him and his shoe company to sell shoes, when his thuggish image was created by the media fallout over a (false) conviction before he ever played a single college game.

Even though Iverson may have been a good kid in college, the public perception was that he was a thug, because of the brawl.

If you're making the argument that he took that public perception and exaggerated it further so as to use it for his benefit to sell shoes, that makes a little more sense as an argument.