>I could not give less of a fuck about the bottom line; I'm a
>consumer, not an employee/shareholder.

And yet WWE is a publicly traded company that does have shareholders, and in that light, what they do (usually) makes sense. I personally wish they'd book nothing but 30-minute technical matches between Bryan, Punk, Jericho, Curtis, and Chris Hero, but I don't see the necessity of complaining that they don't, because that's not their business. It's that simple. I'm an educated consumer.

>For example... if what happened to Austin in '99 happened
>today to Cena? They'd be fucked. From a booking and financial
>perspective.

Nah, they'd just push Sheamus even harder and start re-pushing Orton as invincible. Or push Jericho hard for six months. Or turn Ziggler. Or make HHH full-time for six months. Or turn Punk again. Or...