In fact, you can say Cena was in a bigger position in comparison to Austin. Austin was injured and yet WWE enjoyed some of their biggest ratings. Rock, Jericho, Taker, HHH, Foley, Angle were holding their own while Austin was out. WWE's talent pool and drawing appeal was spread out more evenly at the time.

However, Cena is #1 in WWE, and #2 is a long shot. So now you want to risk WWE hurting their demographics - demos that they've sought to improve and market to with Sat morning tv shows and more kids merch - in order to give internet marks their wet dream? Ok.
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