It is a group of people fighting for what they want to see for entertainment. Obviously we watch wrestling to be entertained so it is not off the wall for people to want to see things they will like, but no it makes no sense for WWE business wise.

I think sometimes we will argue that it will be good for business because it will make us watch more, and many of us are still stuck in the attitude era when we were the main demographic. A Cena heel turn will result in a lot more lost money over time than gained money over time after the initial coolness wears off.