I think the problem with Cody is that you can't really buy into him as a heel to be feared, as a legitimate threat to hurt people and do really dastardly things. Especially with Sandow, he's stuck being a borderline comedy heel...a useful target for ridicule by babyfaces, but that's about it.

Noticed he's put on quite a bit of weight in the last few months, which maybe will help with being more physically imposing, and thus more heelish. And maybe a program with Golddust will do some good.