His rings are the be all end all don't pretend otherwise.

Dude has 1 season MVP and 2/5 w Finals MVPs foh.

EDIT: Some perspective

Kobe
2× NBA Finals MVP (2009–2010)
NBA Most Valuable Player (2008)
14× NBA All-Star (1998, 2000–2012)
4× NBA All-Star Game MVP (2002, 2007, 2009, 2011)
2× NBA scoring champion (2006–2007)
10× All-NBA First Team (2002–2004, 2006–2012)
2× All-NBA Second Team (2000–2001)
2× All-NBA Third Team (1999, 2005)
9× NBA All-Defensive First Team (2000, 2003–2004, 2006–2011)
3× NBA All-Defensive Second Team (2001–2002, 2012)

MJ
6× NBA Finals MVP (1991–1993, 1996–1998)
5× NBA Most Valuable Player (1988, 1991–1992, 1996, 1998)
14× NBA All-Star (1985–1993, 1996–1998, 2002–2003)
3× NBA All-Star Game MVP (1988, 1996, 1998)
NBA Defensive Player of the Year (1988)
10× NBA scoring champion (1987–1993, 1996–1998)
3× NBA steals champion (1988, 1990, 1993)
10× All-NBA First Team (1987–1993, 1996–1998)
All-NBA Second Team (1985)
9× NBA All-Defensive First Team (1988–1993, 1996–1998)

Bird
2× NBA Finals MVP (1984, 1986)
3× NBA Most Valuable Player (1984–1986)
12× NBA All-Star (1980–1988, 1990–1992)
9× All-NBA First Team (1980–1988)
All-NBA Second Team (1990)
3× NBA All-Defensive Second Team (1982–1984)
NBA All-Star Game MVP (1982)
3× Three-point Shootout champion (1986–1988)

Magic
3× NBA Finals MVP (1980, 1982, 1987)
3× NBA Most Valuable Player (1987, 1989–1990)
12× NBA All-Star (1980, 1982–1992)
2× NBA All-Star Game MVP (1990, 1992)
9× All-NBA First Team (1983–1991)
All-NBA Second Team (1982)
4× NBA assists leader (1983–1984), (1986–1987)
2× NBA steals leader (1982–1983)

And Kobe's NBA first team defensive appearances lend credence to voting on this poll.