It's genius...he's setting up a divisional rival for future mediocrity.

Step one: let Memph get it's first playoff wins
Step two: watch as overjoyed management gives out fat (thx 4 savin my job) contracts for it's main players
Step three: enjoy knowing that with these payouts Memph has hit it's ceiling for the next 3-4 years and can't sign any big free agents (CBA's a comin)
Step four: drink wine in in rich leather chair in dimly lit study by the fireplace and chuckle at these pawns.
Step five: make Bonner run laps