for a movie like this is "everyone with a pulse".

As with "Alice" and :Oz", this seems like it was really pushed to be a four-quadrant, multinational hit appealing to everyone. The trailer certainly doesn't play up young girl appeal - maybe teenage/tweenage "Hunger Games" fan type girl, but it's aggressively "hey! There's action and adventure and war! See, guys? You'll like it too!"

Personally, the movie just always looked and sounded - from the day it was announced three years ago - as a transparent, uninspired cash grab. I'm sure the "creative" meeting where it was born went womethign like this:

Exec 1: "Alice in Wonderland" is doing excellent business! We got any more of those...waddaya call'em?
Assistant 1: Animated movies, sir.
Exec 1: Yeah, laminated movies...we own any more of those?
*blank silence*
Assistant 2: Here, I found this on Google - I'm guessing it's accurate. It's on Wikipedia.
*they read this article: https://en.wikipedia.org/wiki/List_of_Walt_Disney_Animation_Studios_films *
Exec 2: Hmmm...Sleeping Beauty. I remember that one.
Exec 3: We own that movie?
Assistant 2: It's on the list.
Exec 1: Excellent! Let's remake it!