>i literally hadn't heard of this movie before i saw it on the
>box office list just now. not a single trailer, not a poster,
>not a tv commercial, not a web banner.

you cray as hell, because trailers for this have been out, posters, tv commercials, don't do that.

most of the cast was doing the talk show circuit...

once again, don't do that. smh

>
>who/where did they market this to? this shit is stunning.

red blooded americans, middle america, the 18-34 male demographic, the 18-49 demo, women because of Gerard Butler, etc.

it worked...just liked how THE CALL was marketed to woman and black folks and it came out swinging at the box office, this did too.

the other let's take the white house hostage and have some fallen from grace secret service type agent save the day, WHITE HOUSE DOWN, starring Channing Tatum and Jaime Foxx, better be DIFFERENT and ORIGINAL as hell, cause i think Gerard's movie just destroyed whatever chance they had of making any money when it comes out in a couple of months...