>>...for things to float. Add bad word of mouth & reviews and
>>that's the kiss of death...
>
>
>pretty much. i mean, damn Fast 6, Epic, The Hangover, Iron Man
>3, The Great Gatsby, Star Trek 2...all those movies competing
>for dollars this weekend and all it takes is bad reviews to
>fuck up momentum.
>
>Fast 6 has it...the others, don't.
>
>AE is going to need great reviews and LOTS of great word of
>mouth to make money.

Fast 6 made damn near $100 million dollars in 3 days. Add to it that Star Trek 2, Iron Man 3, and Great Gatsby are all holding over very well and will hold over next weekend too. Add to the fact that Now You See Me also opens and After Earth is just fucked in my eyes.

*edit* Also, forgot that Mud is doing extremely well too for an indie film like that. This is a prime example of word of mouth and great reviews.