He clearly likes TPAB because he thinks it validates his hip-hop opinion.

TPAB and Kendrick have unfortunately found that lane where you have to praise or else "you don't know good shit." People start liking it just because.

My boy who doesn't pay attention to the internets or critics etc and is 100% "in the streets" doesn't even understand how K Dot is so popular. He was like "everyone loves Kendrick but I don't know anyone that actually listens to him...people don't play Kendrick Lamar."

I don't agree with him but I do think there is some truth that it's now "cool" to say you listen to Kendrick.