Well...

Drake imo is a excellent blueprint for the modern artist.

This year he didn't drop an album but was on 2-3 hits and consistently released music. He is always in the conversation so if he dropped an album 2moro.. It would break the internet for sure. I mean he has 2 grammy noms..

I think that older artists who don't necessarily have game changing singles that need their own breathing room should drop like this.

I think Kanye would've benefited from a short album campaign.. Premiere the video on the walls across the world.. SNL then release album.. do that in 2-3 weeks. Once the leak happens then everyone can pick apart the album before release day.

30 days.. no more no less

Taylor swift filed up her entire pre-album cycle with marketing conversations about Spotify, whether she could sell 1 million first week and how bad everyone else was doing. She was sold as the savior of the 4th quarter and did it.