I love the idea and may even purchase but the truth is...people just don't care *that much* about quality.

Sure, current mp3 aren't the best quality but they're not bad by any means to the average listener.

No one cares that the Beats headphones sound like shit.

Neil's my boy and I applaud his effort and will support...but the majority just doesn't care.

The battle is in making them believe the quality matters.