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Forum nameThe Lesson
Topic subjectI think you're confusing "album release model" w/ "marketing strategy"
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=5&topic_id=2818035&mesg_id=2818558
2818558, I think you're confusing "album release model" w/ "marketing strategy"
Posted by J305, Thu Jul-04-13 03:32 PM
Double O made some good points about that above.

>The three most obvious examples of going against the grain are
>Radiohead's King of Limbs - "hey it's Monday. It comes out
>Saturday" - Yeezus, and Jay's Magna Carta...
>

Among big name mainstream acts those are 2 that come to mind (I'm not counting Kanye). But indie labels and even less commercial artists on big labels have been sidestepping the mainstream marketing angle for a long time and managing to make it successful.