>But seriously, what do you think an artist can add to his CD
>to make it worth the $10 ?

I'm releasing a compilation of music and there's a lot of work that's been put into the packaging. The CD comes with an 80-page book which I put a lot of effort into writing and produced at considerable expense.

If you are interested enough in the background of the music on the CD then you will probably enjoy the booklet (which is full of lots of never-before-seen photos, information and interviews) and hopefully you will feel that is worth your money.

Or maybe you are not interested in all that extra info and you just want to hear the music. In that case, you will probably just download it. That will be my loss.

But I view the book and its packaging as the real product... not the CD.

I think that's a realistic outlook for this particular project. I have other approaches to it that I will be trying out on future releases, though.