The truth: to deliberately not market Yeezus was cool at the time. Now it's not so cool, he's a mega star and these numbers are sub standard for him. This notion that there's nothing for radio here is silly also.

But still, if he does in fact tour behind this album tickets will sell out in every town and any festival he plays over the next 12 months will feature him as the headliner. Insisting he's somehow losing relevance is as foolish as the idea to not market the album.