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Forum nameGeneral Discussion
Topic subjectAvatar was the first big 3D blockbuster. Many people were going to see it
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=4&topic_id=13300821&mesg_id=13324014
13324014, Avatar was the first big 3D blockbuster. Many people were going to see it
Posted by soulfunk, Tue Apr-02-19 08:08 PM
repeatedly just because of the 3D novelty, and that won’t be the case at all with Endgame because of IMAX or 3D sales. Avatar also came out in December with little competition, while Endgame drops in the spring leading to summer so it won’t have the long run of taking up most of the screens that Avatar did. Also while Avatar is long, there’s a difference between a 2 hour 40 minute running time and actually going over 3 hours. I remember reading somewhere about studios being really shy of making a blockbuster over 3 hours because of the limitation on the number of showings (I believe I read that about Infinity War and the cuts they made to keep it shorter. IW was 2 hours, 26 minutes, almost the same as Avatar.)

All that being said, yeah this is gonna do crazy numbers regardless.