https://jalopnik.com/burger-king-figured-out-how-to-monetize-traffic-jams-1834786467

“In Mexico City, Burger King introduced the "Traffic Jam Whopper," part of a delivery platform that promises to bring BK food to consumers in the most heavily gridlocked areas while they're still at the wheel. It uses real-time traffic data to determined heavily congested areas, and Waze banner ads and digital billboards then alert drivers when the delivery service is available to them.

The ads remind the drivers how much time they have left to order through the Burger King app–the delivery range changes depending on where the traffic is, and it’s always within a three-kilometer radius of a BK restaurant. ”

So what’s this now. Traffic habits, nearby cars, car type info, demographic information, real time tracking that you pay for, for an OK at best burger.