Jokes aside. That’s a major move. They laughed when he bought a minority stake in the Nets. They laughed when he invested in a fledgling streaming service. They laughed when he bought a little known champagne brand, and seemingly rapped its way into mainstream consciousness.

So yes... the man has a knack for elevating lesser-known but formidable enterprises into the stratosphere.

But today.... and for the foreseeable future, I still say what the fuck is a Puma basketball shoe??