She is most likely in a 360 deal. If Atlantic is making a percentage off touring it behooves them to make sure she has a touring agent. With TV already involved it is an easy sell.

As it relates to IG models. They are making money through advertising, appearances and possible TV deals. Why WOULDN'T you rep them? Youtube stars also have deals as well as reality stars.

Agencies get in early these days. There is no downside because they don't have to cut any checks.

I've been repped by ICM btw