by wme/img. in todays 'anything goes when it comes to fame' landscape...its not hard to imagine them throwing a bag around to other figures in hip hop to incite fake beef but never press him. so a bunch of white (and naive sheltered black) kids can go 'wow this guy really is a gangster'.

whenever you see these talentless acts just blow up out of nowhere...you will notice they are usually repped on the low by roc nation, caa, wme/img, etc.

when people think the grind has just started...the marketing plan has long been in effect.

bobby shmurda was the 1st time i really picked up on the new rules to the game.