because no car company has the profit margin of apple. Apple has 80% of the global smartphone profits, despite only having 15% of the market share. Think about that for a second. And they are DOWN...last year they made 92% of the profits with only 20% of the sales.

That's why all the hand wringing--it's not that apple makes a bad product or anything like that, it's that compared to the norm for the industry they are WAY overpriced. (you could argue, the industry norms are unrealistic, but that's a different conversation)

The closest car analogy would be if Tesla charged Bugatti prices for the model S.