Part of it is that I bought a 7+ outright when it came out less than a year ago. But also, I'm not really excited about it at all. And I'm a tech/gadget whore early adopter type. The iPhone X though, I've already seen all that. In Android phones. 4 years ago. It looks like a very nice phone, don't get me wrong. But I couldn't really care less about getting one right now. More excited about iOS updates. Will probably get the new Apple TV though.