and up until google/fb, social media, targeted ads, etc... it was basically throwing dump trucks of money off a bridge


and no way to know if that tv /magazine ad was effective, or even getting to your right demographic


now u can target married latinas age 18-25 in southern cities
or retired couples worth 100-200k that like cruises


as for snap, they do get ads and sponsored filter money
and apparently in some cases, letting ppl play with a optimus prime head filter is better promo than scrolling past a transformers pt 9 ad in IG or twitter


but that seems like a limited case imo

them making money long term is where the tv, snap glasses, music, and other ventures come in