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Forum nameGeneral Discussion
Topic subjectI would say now because of 360 deals.
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=4&topic_id=13011567&mesg_id=13011572
13011572, I would say now because of 360 deals.
Posted by Buddy_Gilapagos, Tue Apr-26-16 02:33 PM
The difference is then they were signing shitty deals AND just not making that much money from deals.

To counter that I would say that artist now have more leverage when signing deals because they have the ability to create a brand before signing way more now then they did then.

I just think it depends. Chief Keef signed an 7 album deal just like Brand nubians did.

But there were Puffy's then and there are Puffy's now.



>We're debating it on Twitter right now. Someone started with
>a typically Twitter-like Tweet saying "Black male in the
>industry in 1995 was a label CEO, a 25 year old Black male in
>the music industry in 2016 is a Xanax Junkie."
>
>I responded calling out the foolishness of it...but everyone
>basically said rappers sign worse deals today than in the 90's
>due to 360 Deals. As bad as 360 Deals are, I feel like rappers
>were signing even worse deals back in the day, they just
>didn't have a defined title such as a "360." What would you
>say? I'm sure Double 0 can drop some knowledge on this.


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