i can't remember who wrote the article but the breakdown was that snapcaht is not a social media company or even a camera company but rather a new venue for communication

while non users will look at active users as narcissist the truth is that they are actually communicating through a new medium

That alone makes it interesting enough to pay attention to.

How they will continue to monetize this outside of advertisements and glasses, I'm not exactly sure of, but I will say that I've been impressed with management and how they went from a bunch of people who turned down a payout of the century to increasing the value of the company to an unimagined level.