I read "draw" as what gets you to see the film. The draw for Inception for pretty much everyone was the heist element. That's why I said it's not about the "draw". I don't know anybody who went to see the film to see the Cobbs/Mal relationship.

If what draws you in AND keeps you there is the heist, great. I'm just not sure why it's crazy to think that other people might want some sort of emotional investment or that the absence of that makes the film less entertaining to them or how it's so hard to see that the presence of those elements improve other heist flicks (and to Mr. Hood, I'm not saying that any film with an emotional investment is better than Inception. I'm saying that I think Inception would be off if it had one or the other films would actually have been worse without it.)