>Like, I think if it was marketed better, maybe didn't have
>the Cera baggage, it would have done much better even with a
>mainstream audience.
>
>Imho, for it to have done so dismal, even the target audience
>missed it (I figure Expendables hurt in addition to the
>marketing which was horrible).
>
>And I can't see a Boy meets girl/tries to keep girl story at
>it's core THAT cult.

the ads really turned me off and left me worried about the final product despite being a fan. i was relieved that the commercials werent at all indicative of how much i would enjoy the movie.