mcdonalds would make billions without a commercial as would pepsi and cola, those commercials are simply "reminder" ads just to keep the product fresh on consumers minds, this is why mcdonalds can afford to have commercials that target EVERY demographic (hell, they even have a spoken word ad)...

however, what is the name of that cell phone company that uses the slogan "where u at!?" better yet, if you wanted a product to reach a certain market (black), how would YOU do it? and would your strategy produce RESULTS ($$$) or would u be happy playing the political correct card and stay broke...

does anybody remember MBC? how is that black owned television station doing!? the one that said they would offer up decent morally sound programs directed @ black folks...I havent heard from them since 2001.