I think cool may be a partnership.

I decide i'm going to wear Nike woven prestos because I like it.
You notice it, you like it, and you want some, and now *I* am cool. Eventually someone will discover you doing it, and think *you* are cool.

So who made the woven prestos cool, you or me?
Or the designer @ Nike?

Cool may be a partnership, a relationship between the person doing it and the person viewing it. - but deeper than that -

There's something special about what the person does that triggers this thing in the audience.

I've heard thousands of rappers, but there is something particular about Bun B, or Jay Z, or Lil Wayne.

What that something is, that stroke of genius, - that's the essence of cool.

Sometimes it's obvious, like the Ipod or a Lamborghini.

But more often than not, coolness is sublime.

It's a series of 100 minute observations, that all lead to some sort of decision about coolness.

And part of the coolness, is the inability to parse out each and everyone one of those decisions.

To some extent, If you can explain it, if you can show it works - then it loses its cool.

Unless it's some next shit, and explaining it only makes it that much cooler.

one
k. orr