Stuff that ain't cool, if done by the right person, will be rationalized into coolness.

Stuff that really ain't cool, say statutory rape, pedophilia, water sports, heroin use, will be put on the back burner as we concentrate on the person's coolness.

As a community, we often seem to tell ourselves lies in order to keep the facade of cool going.

I read an essay about cool that changed my life.
And now I have to rethink the whole cool nonsense.