They already been selling to the females & to men but then they realized the homo-thugs were loving the muscle-bound shirtless rappers, but to the guys who wasn't turned on to them it was time to reach that other fan base of the male fashionistas who wanted the hipster, softer, look of male rappers, and you got to remember hip-hop was always about fashion.

Rock music has gone thru this phase, like other genres and now it's time for rap music to do the same, labels are following a repeated guideline they have been imputting within the music industry for mad decades.